Privacy Policy

Privacy Policy Last Updated: 2 July 2026

1. Introduction

Deemmi Pet Co., Ltd. (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.pet.deemmi.com or www.pettagu.com or www.tag.pettagu.com (“Website”), use our Animal Teleconsultation services, and access other related services (“Services”).

2. Information We Collect

We collect various types of information to provide and improve our Services effectively:

1. 2.1 Personally Identifiable Information (PII): Includes your name, address, email address, telephone number, Line ID, date of birth, and payment information.
2. 2.2 Animal Record and Health Information (ARHI): Includes pet name, breed, age, medical history, photos, videos of symptoms, pet insurance details, and veterinary consultation records.
3. 2.3 Technical Data: Includes IP address, browser type, device information, pages visited, and other traffic data collected through cookies and similar technologies.
4. 2.4 Data Collection and Usage for Advertising Purposes: To enhance your user experience and deliver content or advertisements tailored to your interests, the Company collects and processes your Identifier for Advertisers ( IDFA for iOS operating systems). Additionally, the Company may share such application usage behavior or technical data with external partners, specifically Meta Platforms, Inc. (Facebook) , via marketing tools (such as the Meta SDK). This sharing is conducted for the purposes of analyzing advertising performance and delivering targeted advertising or retargeting campaigns on Meta’s platforms.

3. Purposes of Collection and Use

We use your data for the following purposes:

1. Service Provision: To verify your identity, process orders, schedule veterinary appointments, conduct online consultations, and manage your user account.
2. Communication: To send newsletters, appointment reminders, respond to inquiries, and notify you of changes to our terms or services.
3. Service Improvement: To analyze usage behavior, conduct market research, and enhance the quality of our Website and Services.
4. Marketing: To offer products, services, promotions, or events that may be of interest to you (subject to your consent).
5. Legal Compliance: To comply with applicable laws, regulations, or orders from competent authorities.
6. AI & Machine Learning Development: We may process your pet’s health data (e.g., documents, medical records, photos/image, heart rate, sleep patterns, activity) using Artificial Intelligence (AI) technologies to provide Personalized Recommendations. Additionally, we may use anonymized data to train and improve the accuracy of our AI models and algorithms.

4. Disclosure of Personal Data

We do not sell your personal data to third parties. However, we may disclose your data and your pet’s ARHI to the following parties when necessary:

1. Veterinarians and Medical Professionals: For the purpose of diagnosis, treatment, and animal health consultation.
2. Third-Party Service Providers: Such as payment processors, cloud service providers, or logistics companies that support our operations.
3. Insurance Companies: In cases related to insurance products enquiries,  insurance claims or coverage verification.
4. Law Enforcement and Legal Authorities: When required to comply with the law or to protect the rights and safety of the Company, other users, or the public.

5. Data Retention and Security

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. We implement appropriate technical and administrative security measures to prevent data loss, unauthorized access, disclosure, or modification.

6. Data Subject Rights

Under the Personal Data Protection Act (PDPA), you have the following rights regarding your personal data:

1. Right to access and obtain a copy of your personal data.
2. Right to request rectification of inaccurate or incomplete data.
3. Right to request erasure or destruction of data.
4. Right to restrict the use of your data.
5. Right to object to the collection, use, or disclosure of your data.
6. Right to withdraw consent (where consent has been provided).

7. Links to Third-Party Websites

Our Website may contain links to other websites that are not under our control. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact our Data Protection Officer (DPO) at:

Deemmi Pet Co., Ltd. Email: info@deemmi.com